Running a floral business takes more than creative talent.

While floral workshops, freelancing, and hands-on experience help us grow our practical skills, they rarely touch on the other side of the business – the part that involves building a brand, driving consistent profitability and creating systems, relationships and a mentality that support long-term growth.

Things like pricing confidently, refining and selling your offer, attracting the right clients, managing your time and energy, and making business decisions that align with your values; these are the challenges many florists face behind the scenes. And what’s more, trying to navigate them alone can feel overwhelming.

That’s why from October 2026 to March 2027, Jen is re-launching her hugely successful 1:1 Guided Growth Programme and offering mentoring to an extremely limited number of florists. 

This is a rare opportunity to work closely with Jen over a dedicated period, with tailored support designed to help you strengthen the foundations of your business and grow with purpose.

"I felt like I was constantly on a treadmill of lower-budget weddings, doing almost everything myself and never really getting ahead."

Who’s it for?

The Guided Growth Programme is designed for floral designers at any stage of their business journey who are ready to invest in sustainable, long-term growth.

It’s not about quick fixes or one-size-fits-all advice. This is a structured, in-depth programme for those seeking a considered, personalised approach to the challenges they’re facing – whether that’s refining their offer, increasing profitability, improving the client experience, or building a business that aligns with their values.

It will be especially valuable for those who recognise the benefit of working alongside someone with deep, first-hand experience across all areas of the floral industry – and those who are ready to grow with guidance, clarity and intention.

“Since starting the programme I've secured three significant bookings that I'm genuinely convinced I wouldn't have won without Jen's mentoring. One of those projects is over £60,000, and I honestly think that's down to presenting my ideas more clearly and showing clients the value behind my designs.”

What can I expect? 

The Guided Growth Programme is a bespoke mentoring experience, tailored to the specific needs and goals of your business. While every journey will look slightly different, each programme is built around a core structure of in-depth, one-to-one support.

You can expect a combination of strategic planning, practical insight, and personal accountability – all designed to help you move forward with renewed motivation, clear direction and inspired confidence.

“She also encouraged me to think beyond weddings and consider other income streams. That really changed the way I look at my business and took away a lot of the pressure I'd been putting on myself.”

Kick-Off Session (Half Day – 4 hours)

Your programme begins with an in-person half-day kick-off session, where you and Jen will take a deep dive into your business. Together, you'll review your journey so far, define your priorities and goals for the next stage of growth, and identify opportunities to diversify your income streams and build a more profitable, sustainable business.

Monthly Mentoring Sessions (3-4 hours each)

Across four dedicated in-person sessions (one per month), you’ll explore the key areas identified in your initial meeting in greater depth. 

Check-In Calls (1 hour each)

Between sessions, you’ll have regular check-in calls with Jen to keep momentum going.

Final Project & Review Session (1 hour, online)

At the end of the programme, you’ll complete a final project designed to consolidate your learning. 

Why work with Jen?

With nearly a decade of hands-on experience in the floral design industry, Jen has delivered everything from intimate weddings to large-scale events, editorial shoots, and brand collaborations. Named one of The Wed’s and Wed Vibes’ Top 15 UK Florists, and with features in Grazia, SheerLuxe, Wedding Sparrow and BRIDES, her work is recognised for its creativity, professionalism, and attention to detail.

Jen understands both the creative and commercial sides of running a floral business, making her uniquely placed to offer honest insight, practical guidance, and meaningful ongoing support to fellow florists and creative business owners.

 "Jen has changed the way I think about my business, the confidence I have in myself and, probably most importantly, she's helped me enjoy running my business again."

"Guided growth was one of the best things I’ve ever done for both myself and my business."

The finer details

Each Guided Growth Programme is delivered on a 1:1 basis. Every Programme is priced on a bespoke basis for each individual, with a starting price of £3,480+VAT, invoiced in instalments. Jen will only be taking on a very limited number of mentees during this period, so please do get in touch if you’d like to be considered for a place on the Programme. 

Please note that the in-person meetings and sessions would take place in the Cotswolds with the exception of the final project. If in-person sessions cannot take place in the Cotswolds, travel will be charged additionally. The kick-off session would require upfront payment, with each of the following sessions being invoiced separately in advance at the beginning of the month. Please note that Liberty Lane cannot give any specific financial or legal advice. 

How do I get started?

If you’d like to enquire with us about enrolling onto the Guided Growth October 2026 to March 2027 Programme with Jen, please email us at lucinda@libertylaneflowers.com with ‘Guided Growth’ in the subject line. Please note that Guided Growth is an application only programme, and the detailed application form will be supplied following your initial email to us.