Running a creative business often means reacting to whatever’s in front of us, juggling daily tasks instead of taking time to step back and see the bigger picture. We might hold a strong vision for the future, but without a clear path to get there, momentum slips and progress stalls.

If you’re a florist who is craving direction and a plan you can actually stick to, then look no further than The 12 Month Masterplan.

This one-day 1:1 workshop with Jen is a transformational deep-dive into your business, using powerful visual tools and structured strategic planning to map out the next stage of your growth. By the end of the day, you’ll have a clear, practical, and motivating roadmap to take your business from where it is now to the future you want to build.

Who’s it for?

The 12 Month Masterplan is designed for floral designers at any stage of their business journey who want to start the New Year with clarity, confidence and a solid plan.

It will be especially valuable for those who recognise the benefit of working alongside someone with deep, first-hand experience across all areas of the floral industry – and those who are ready to grow their business with guidance, clarity and intention.

If you’re ready to hit reset and approach 2026 with renewed focus – making decisions with intention rather than overwhelm – then this workshop is for you.

What can I expect?

A focused, energising, and action-heavy day that cuts through hesitation and turns your ideas into a simple, achievable strategy with clear actions for the year ahead.

Jen will begin by helping you to identify and articulate your specific objectives for the next 12 months, before defining the four fundamental areas that will help you to move the needle in your business. You’ll then spend the day drilling down into the detail of the actions, milestones and timelines required in these areas to bring those goals to life.

By the end of the day, you’ll walk away with your own 12 Month Masterplan; a clear, structured, month-by-month blueprint designed to keep you on track, motivated, and growing all year long. 

Why work with Jen?

With nearly a decade of hands-on experience in the floral design industry, Jen has delivered everything from intimate weddings to large-scale events, editorial shoots, and brand collaborations. Named one of The Wed’s and Wed Vibes’ Top 15 UK Florists in 2023, and with features in Grazia, SheerLuxe, Wedding Sparrow and BRIDES, her work is recognised for its creativity, professionalism, and attention to detail.

Jen understands both the creative and commercial sides of running a floral business, making her uniquely placed to offer honest insight, practical guidance, and meaningful ongoing support to fellow florists and creative business owners.

The finer details

The 12 Month Masterplan is a one day session that is delivered on a 1:1 basis, priced at £700+VAT. Jen will only be taking on a very limited number of mentees for this programme, so please do get in touch if you’d like to book a session.

These one day sessions take place in the Cotswolds and require upfront payment. Please note that Liberty Lane cannot give any specific financial or legal advice.

How do I get started?

If you’d like to enquire with us about booking a 12 Month Masterplan session with Jen, please email us at jen@libertylaneflowers.com with ’12 Month Masterplan’ in the subject line.